Are you ready for your close up?

For business people, dealing with the media can be a lot like climbing a mountain. You work hard to advance your company’s story. But one slip and…disaster.

At Blue Horse, we’ve come to view media training as an important part of our effort to build brands. We believe that consumers own brands – that they are the boss. So we see our job as making our clients a hit with the boss. Yes, we can make ads and buy media wisely. But there comes that time when you have to meet the boss directly through the media. And you may not know where or when.

So you have to be ready.

Blue Horse is teaming up with a company called mediaspirits to introduce a comprehensive media-training program for executives that can enable you to have a very successful showing in front of the boss.

We’re calling it On Belay Media Training. It’s taught by our own Associate Director of Public Relations, Susie Falk, teamed with Kimberly and Davidson Kane. Susie is a former journalist and journalism instructor at UW-Madison. She has coached her clients through interviews with the Wall Street Journal, NPR, The New York Times, Forbes, Newsweek and dozens of other major media outlets.

Kimberly Kane is a former WTMJ-TV 4 news anchor and health reporter. She has been recognized by several media organizations for her fair and insightful work. She was named the State Medical Society of Wisconsin’s Medical Issues Reporter of the Year in 2000. She is currently Vice President and Co-Owner of mediaspirits, a video production and developmental firm.

Davidson Kane is the President and Creative Director of mediaspirits. He is a broadcast developer and television producer with 14 years of experience in the news promotion, corporate and broadcast worlds. A keen observer of the media and a trained actor, Davidson can help you make the most of your time on camera.

Susie, Kimberly and Davidson are prepared to instruct you in the fine art of controlling an interview. They serve up real world scenarios. Interviews are practiced, videotaped and critiqued. Media trends are analyzed and your crisis communication plans are reviewed. They’ll even give you a few tips on how to look and sound your best on air. Classes are small and times can be suited to your availability.

For those of you who have climbed a mountain or two, you know that “on belay” refers to communicating to other climbers that you’re ready to make the ascent.

Are you ready to face the cameras?

For more information, call Susie at 414-291-7620.