We’re better off with Brady!

January 16, 2008

Blue Horse is proud to announce our first new client of the year! We’ve been selected to partner with Brady Worldwide, Inc. Brady is an international manufacturer and marketer of complete solutions that identify and protect premises, products and people. Brady products include high-performance labels and signs, safety devices, printing systems, and software and precision die-cut materials.

We’re starting out by developing and implementing a marketing communication program to promote Brady handheld labelers to electrical and data communication leaders.

Brady Worldwide materials use the line “When Performance Matters Most.” We’re confident that Blue Horse will live up to that standard. When we began our discussions, the Brady folks were very interested in a careful analysis of the ROI for the project. This is obviously a growing area of concern for all marketers. However, using state-of-the-art techniques, we’ve been able to offer a number of smart and economical ways to track how we’re doing.

Welcome to everyone at Brady Worldwide! We look forward to sticking with you for a long, long time.